New Workshops: How to Make Money
Master the knowledge you need to compete, profit and prosper in today’s challenging market.
Workshops are 9 a.m. – 4 p.m. and include lunch.
Why Attend?
Do you know if your price is right?
How much money do I need to make?
How do I set the right price — and get it?
How do I accurately calculate production and costs?
You’ll get the answer to these questions and more as you master estimating and pricing your services correctly — the key to a profitable business.
“This is the information I wish I knew when I started my company — and when my company was growing a decade later. It’s very practical, very applicable and very much needed.”
— Jon Singley, Blue Spruce Landscape & Construction, Inc.
What You’ll Learn
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Plan your business growth, considering employees, clients and retirement goals.
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Understand customer education, expectations and satisfaction. Eat that frog!
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Business plans. Cost-effective marketing. Websites.
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Client satisfaction.
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Mastering the two keys to business success: Employees and insurance.
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Recruiting and retaining employees. Motivation.
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Understanding insurance. Taming Workers Comp.
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Money and Other People’s Money.
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Bidding. The three phases of a bid, plus margins and markups.
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Define and allocate general and administrative overhead costs including advertising, insurance, licenses, bonds, equipment, travel and much more
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Getting the job. Running the job.
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Billing.
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Develop pricing habits that pay off — don’t let mistakes hurt your profits!
Our Presenter
Our presenter is Frank Niccoli, a veteran contractor and experienced teacher who has “been there, built that.”
He teaches from the perspective of a contractor who had been in the business for 40+ years and with a passion for sustainability and environmental stewardship.
A licensed C-27 contractor, Frank owned and operated The Village Gardener. Frank and his 50-plus employees won several prestigious awards for excellence in landscaping.
He is a past president of the California Landscape Contractors Association. His peers voted him CLCA Member of the Year in 2001 and in 2004.
He wrote the curriculum and taught numerous classes at Foothill College, including Landscape Business and Sustainable Integrated Pest Management. He began teaching at Merritt College in 2014.
“We sent our lead landscape supervisor. What he learned in your one-day class will pay dividends immediately with each new quote he works on. He now has a better understanding of the big picture of pricing and creating a profit for his company. Win Win!”
— Regan Barry, Coastal Evergreen Company
Registration
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CLCA Members: $349
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Non-members: $449
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Second person from same company: $299/$399
When registering multiple attendees from the same organization, enter your organization name in step one of the registration process.
Sign up early to save an additional $50
Lunch
Lunch is included with your workshop registration.
Please contact CLCA HQ at htmm[at]clca.org or (916) 830-2780 to request a vegetarian meal, or if you have other dietary requirements. Meals are ordered on the Thursday before the workshop, so advance notice is required.
Fine Print
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CANCELLATIONS: Cancellations received prior to the Thursday preceding the workshop will receive a full refund, minus a $50 admin fee. All cancellations must be received in writing. There is no charge to substitute attendees.
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LAPTOP COMPUTERS: If you would like to bring your laptop computer, please notify CLCA HQ in advance at htmm[at]clca.org or (916) 830-2780.
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RECORDING: Recording of this presentation is not authorized.
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CONSENT TO BE PHOTOGRAPHED: We are planning on sharing images taken in public places at the How to Make Money workshops on social media. Images may also be shared with CLCA chapters and used to market future CLCA events. By registering for this event, you consent to these terms of use.
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QUESTIONS? Please contact CLCA staff at htmm[at]clca.org or (916) 830-2780.
Do Your Colleagues Recommend This Workshop?
Why should you attend a CLCA How To Make Money With Your Landscape Business workshop? Instead of listing all the reasons how it will benefit you and your business – in estimating, managing projects, recruiting and retaining employees, providing superior customer service, boosting your bottom line and more – here’s all of the feedback from green industry professionals who attended our last in-person How to Make Money workshop:
Awesome!
– Alfonso A.
Extremely valuable and entertaining! Frank (presenter Frank Niccoli) is great!
– Lacie M.
Outstanding!
– Baldeo S.
Excellent speaker! Great information!
– Cary F.
Excellent source of information and great material
– Deven P.
Great deal! Professional, funny, great information.
– James B.
Fantastic. The level of detail and useful facts was far more than I expected.
– Sarah G.
Frank is engaging & very informative
– Verne P.
Phenomenal experience. Frank was outstanding!
– Michael P.
Most excellent information ever!
– Trent G.
Great information and inspiration!
– Luca D.
Educative. Professional. Sincere. Well-spoken. Entertaining. Worthwhile.
– Jay B.
Frank is great! (I) got so much more from this workshop than I thought. Thank you!
– Karla L.
Essential info to succeed in the landscape industry!
– Mary K.
Great information! Very glad to attend!
– Edmundo M.
Learned a lot. Very informative.
– Brandon D.
Very helpful! Loved it! I’m excited to use the info!
– Nicole B.
This was a great seminar!
– Juan R.
Special Thanks to Our Hosts
This workshop made possible thanks to the generous support of CLCA Insurance Solutions.
