Convention 2024: Find Solutions at the Breakfast of Champions
Why attend CLCA’s 2024 Annual Convention? Golf? To forge new relationships and renew old acquaintances? To experience the excellence of California landscaping during the Trophy Awards ceremony?
CLCA’s Events Committee has added one more reason to attend: The Breakfast of Champions, roundtable discussions that are short, concise and practical, full of valuable information you can immediately put to use. During this fast-paced discussions, you can table hop to broaden your scope, or focus on one specific challenge for your company.
The Events Committee has just released topics and table leaders for these amazing discussions. Plan now on joining us for breakfast on Thursday, November 14.
Effectively Managing Clients
Table leader: Megan Rios, Rios Design Studio, LLC
Managing your clients is something not often considered. We manage our costs, our employees and daily operations, but let’s talk about managing our clients from start to finish. They have certain expectations and observations that we as Owners, Managers and Employees need to be aware of and manage throughout that business relationship.
How to Control Costs
Table leader: Sal Hernandez, Pacific Breeze Landscape, Inc.
Costs! They can define the profitability of a job. How do we control them without compromising quality or working conditions. These costs might be materials, labor, overhead, vehicles or fuel. We will provide some ideas, but we are looking for your participation in sharing your strategies with the group on controlling costs for the good of your operation.
Mastering Social Media
Table leader: Briana Johnson, Dirty Marketing Group
As technology evolves, so does our ability to communicate with our customers. Discussion will focus on what those communication avenues look like now and in the future. We want to know what has worked for you and be ready to learn about some fresh new approaches in promoting your business and your image.
Slaying the Email Dragon
Sandra Giarde, CAE, California Landscape Contractors Association
Does the thought of opening your e-mail in the morning make you cry? Does your inbox resemble a tsunami of emails that seems like it goes on forever? If somebody offered to burn it all down and make it go away, would you gladly hand them the match? Join CLCA Executive Director Sandra Giarde, CAE aka “the e-mail slayer” for this information packed session on how to slay the e-mail dragon and turn that tsunami of email into a nice, surfable wave.
Insurance Essentials
Lisa Isom, CLCA Insurance Solutions
Stressed about insurance? Worried about skyrocketing rates and abysmal customer service? In this vendor-agnostic, no-sales presentation, Lisa Isom of CLCA Insurance Solutions will provide an “inside baseball” overview of what you need to know to save money and reduce frustration. Reducing premiums? Check! Qualifying for discounts? Check! Avoiding entanglements with the CSLB? Check! Navigating a complex and confusing claims process? Check! No sales pitch! Check! Your questions answered? Check!
