Convention: Join Friends and Colleagues in Sonoma County
CLCA 2025 Annual Convention
Connect! Learn! Grow! (And cornhole!)
Join friends and colleagues in beautiful Sonoma County November 5-8 for CLCA’s 2025 Annual Convention. Sonoma County features world-class wine tasting and vineyard tours, a vibrant farm-to-table culinary scene and historic charm. The region offers a mix of unique local shopping, arts and culture and stunning natural beauty from its mountains to the Pacific coast. Come grow with us!
Connect!
Plan on joining us at the Recognition Luncheon as we honor our green industry leaders. At the General Membership Meeting, help grow the future of your professional association. Take advantage of formal and casual opportunities to share ideas and war stories with friends and future friends.
“I enjoy forging new relationships with people. The convention is always a fun time!”
— Ana Cooper, Frank & Grossman Landscape Contractors, Inc.
Learn!
CLCA’s 2025 Annual Convention offers a full day of high quality education — information you can immediately put to use to help your company grow.
We open with the popular Breakfast of Champions, roundtable discussions on pressing topics such as:
- Profiting with Digital Advertising
- How Best to Implement Electronic Timecards
- Effective Meeting Management
- How to Get AI to Give You What You Asked For
They’re short, concise and practical!
The education continues with:
- Ignite Your Creativity with FireSafe Landscape Design
- Cool the Embers with FireSafe Landscape Maintenance
- From Fumble to Finish: Winning Strategies Turning Inquiries to Clients
- FireSafe Landscaping guided tour
BONUS! Attending the FireSafe Landscaping presentations and tour will count towards CLCA’s new FireSafe Landscaping certificate program (coming in 2026).
“I love the Breakfast of Champions. I learn so much!”
– Frank Niccoli, Past CLCA State President
Grow!
The Trophy Awards dinner and ceremony will amaze you with a display of excellence in California landscaping.
“The Trophy Awards is a celebration of the highest quality craftsmanship. All projects are built by contractors, and physically judged by industry professionals. There is no other program in our industry quite like it.”
– Alex Salazar, Groundcare Landscape Company
Cornhole! (and golf!)
Cornhole returns to the CLCA Annual Convention! Plan now to demonstrate your mastery of the bags at the 2025 AM/LEAF Cornhole Tournament. A smash hit at CLCA’s 2019 Annual Convention in Lake Tahoe, cornhole is engaging and entertaining for players of all skill levels!
Interested in playing a few rounds of golf or need one more to fill out your foursome? Swing by the Golf Registry at the CLCA Registration Desk.
“It’s nice to get to know clients and coworkers on a different level. Convention is a great place for casual, professional face-to-face interaction with industry colleagues.”
— Jeff Calhoun, FX Luminaire
Schedule
Subject to change
Schedule subject to change.
General Membership Meeting
9-11 a.m., November 7, 2025
Hyatt Regency Sonoma Wine Country
170 Railroad Street, Santa Rosa
(707) 284-1234
All members are invited to attend the 2025 General Membership Meeting.
President Lindsay Ono will update attendees on the state of the association, and then open the floor to questions and input from members of the audience. Voting will follow.
Who May Attend?
All CLCA members are invited to attend the General Membership Meeting. One representative from each Regular and Associate member company may vote, as can each Life member.
If you would like to attend the General Membership Meeting but are unable to attend the convention, please contact Micheyl Barnett at CLCA HQ, (916) 830-2780.
Candidates
President: Alex Salazar
President-Elect: Andrew Johnson
Director of Education: Evan Moffitt
Director of Legislation: Sal Hernandez
Director of Membership: Damion Rosby
Statements from candidates are posted here (PDF).
Bylaws
The Board of Directors recommends that section 3.10 of the association’s bylaws be amended as follows (proposed new text in italics; deletions are in strikeout):
3.10 Life Membership
Life Membership is extended to any Regular or Associate individual member recommended by the individual member’s base chapter, who has been in good standing for twenty-five (25) years. Life Membership applies to the individual member only and excludes the member’s business entity. A Life Member shall have no further dues obligations but shall be entitled to all the benefits previously enjoyed as a Regular or Associate Member. There are two categories of Life Membership:
(a) Life Membership – Retired: Life Membership – Retired is offered to individuals who have an inactive or surrendered C-27 license with the CSLB or pledge that their company is no longer operating. This category for membership shall have no dues and are not eligible for cost saving member programs or educational programs. This category does qualify for discounted social event programs and insurance programs along with being eligible to vote in General Membership Meetings and serve office on a chapter or state board.
(b) Life Membership – Active: Life Membership – Active is offered to individuals who meet the requirements for Life Membership but have an active C-27 license with the CSLB or have an operating company qualifying for membership. This category for membership has all the rights of a regular or associate member but with a 25% discount on their applicable dues tier.
Learn!
This year’s convention educational offerings focus on practical information you can immediately put to use to benefit your business.
Breakfast of Champions: Roundtable discussions — Short, concise and practical
8 – 8:55 a.m., Thursday, November 6
The Breakfast of Champions features roundtable discussions that are short, concise and practical. Our table leaders are experienced contractors who have “been there, grew that,” so that discussions will be full of valuable information you can immediately put to use. During this fast-paced event, you can table hop to broaden your scope or focus on one specific challenge for your company. Topics include:
- Profiting with Digital Advertising
- How Best to Implement Electronic Timecards
- Effective Meeting Management
- How to Get AI to Give You What You Asked For
Awkward intros to confident closes
From Fumble to Finish: Winning Strategies for Turning Inquiries to Clients
Sandra Giarde, CAE
9 – 10 a.m., Thursday, November 6
First impressions can make or break a deal — especially in landscaping. This fast-paced session dives into real-life missteps contractors make when responding to potential clients and reveals practical, proven strategies to turn those stumbles into signed contracts. Walk away with actionable tips to sharpen your inquiry response game and win more work.
FireSafe Landscaping
Join us for a deep dive into the science and practice of firesafe landscaping. In this three-part presentation, we’ll connect fire science with hands-on landscaping tips and strategies to help you have a better understanding of firescaping and its implementation.
You’ll learn:
- The basics of creating defensible spaces,
- How to integrate fire-resistant hardscapes and plants into the landscape,
- Understand the impact of prevailing winds and the importance of landscape hardening,
- Communicate effectively with clients about firescaping,
- and lots more!
BONUS! Attending the FireSafe Landscaping presentations and tour will count towards CLCA’s new FireSafe Landscaping certificate program (coming in 2026).
Ignite Your Creativity with FireSafe Landscape Design
Andrew Johnson and Lindsay Ono
10:15 a.m. – 11:15 a.m., Thursday, November 6
Cool the Embers with FireSafe Landscape Maintenance
Andrew Johnson and Lindsay Ono
11:30 a.m. – 12:30 p.m., Thursday, November 6
Guided Tour: FireSafe Landscaping
1 – 4 p.m., Thursday November 6
We’ll tour the Coffey Park neighborhood, the site of a 2017 fire that destroyed about 1,500 homes. Within three years, 80 percent of Coffey Park’s destroyed homes were fully rebuilt and occupied. What lessons were learned? What lessons were ignored? Tour includes lunch.
Special thanks to our tour sponsor
Hotel & Travel
Hyatt Regency Sonoma Wine Country
170 Railroad Street
Santa Rosa, California
Hotel website
CLCA group room rate: $199 + $20/day destination fee
Reservations: Call the hotel direct at (707) 284-1234 or click here to reserve your room online.
Use group code G-MB10
Hotel parking is $12 per night for self-parking.
Registration deadline: October 13
The Hyatt Regency Sonoma Wine Country in Santa Rosa offers spacious rooms and exquisite suites with scenic views, an outdoor pool, hotel activities, stunning indoor and outdoor event venues and easy access to hundreds of Sonoma County wineries. Walk to Historic Railroad Square and charming downtown Santa Rosa to find museums, fine dining and shopping.
Getting There
The nearest airport — the Charles M. Schulz-Sonoma County Airport (STS) — is five miles away. The airport is served by Alaska Airlines and American Airlines.
San Francisco International Airport and Oakland International Airport are each 65 miles away.
Driving
This being California, everything is within driving distance. The convention’s host hotel is a mere 426 miles to the iconic Hollywood Sign in Los Angeles.
Cornhole! Cornhole! Cornhole! Cornhole!
Despite a convention schedule packed full of education, entertainment and networking, there’s always time for golf!
If you’re looking for an opportunity to stretch your legs and enjoy the fresh air, there are eight golf courses in Santa Rosa, including four public and one municipal course. There are 21 courses residents consider to be “near” Santa Rosa. Here’s the complete list.
Need help filling our your foursome? Stop by the CLCA registration desk and review our list of players!
“Golf or cornhole: Which is better for networking and connecting with friends old and new? The only way to answer that question is to try both!”
– Jeff Calhoun, FX Luminaire
Toss with friends & colleagues at the Associate Member/LEAF Cornhole Tournament
Why does the Associate Member/LEAF 2025 fundraiser feature cornhole this year?
ChatGPT says: In the spirit of constant innovation driving advancement, the ongoing process of creating new ideas, products and processes is crucial for progress on both a micro (business) and macro (societal) level. This continuous evolution ensures relevance, fuels growth and improves efficiency in an ever-changing world.
CLCA Associate Member Director Jeff Calhoun says: Hold onto your bean bags! Get ready for our 2025 Cornhole Tournament, hosted by CLCA’s Associate Members and LEAF!
Associate Member / LEAF Cornhole Tournament
5 – 7 p.m., Wednesday, November 5
During the CLCA Welcome Reception
This exciting event brings together CLCA members for an evening of lighthearted competition, great company and unforgettable memories. Proceeds benefit LEAF scholarships. Cornhole is a low-impact game that can be played by people of all ages, making it accessible and enjoyable for everyone. Register today for your chance to take home the championship trophy or to cheer on your favorite team.
Let the games begin!
P.S. Not getting ChatGPT to offer the solutions you’re seeking? Plan on attending Thursday’s Breakfast of Champions and learn how to get AI to give you what you asked for!
Special thanks to our Associate Member/LEAF Cornhole Tournament Sponsors
Get out your phones for Click Connect!
Click Connect: You + Current and Future Friends = Selfie!
What’s more fun than a selfie? A selfie with friends at CLCA’s Annual Convention!
Your Challenge
Look on the back of your name badge for your group selfie partners. Your partners may be current friends, or people who will become friends once you introduce yourself!
Connect with your selfie partners and snap a group photo. Ham it up and show that you’re having a most excellent time at CLCA’s Annual Convention. Smile for the camera — go wild!
Email the group selfie to [email protected] by 10 a.m. on Friday, November 7. We’ll share the entries at the Recognition Luncheon (and may use a few in future promotions for CLCA events).
Special thanks to CLCA Insurance Solutions and STIHL for supporting Click Connect!
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Fine Print
Questions
Please contact CLCA Events Manager Micheyl Barnett at (916) 830-2780.
Payment
Full payment must be received with your registration and is required for admittance to the convention.
Cancellations
Cancellations must be received by October 16, 2025 to qualify for a refund. A $50 fee will be deducted. All cancellations should be made in writing to:
Micheyl Barnett, Events Manager
California Landscape Contractors Association
1545 River Park Drive, Suite 525
Sacramento, CA 95815
Consent to be Photographed
In an effort to show how much fun green industry professionals have at CLCA events, we are planning on sharing images taken in public places at the 2025 Annual Convention on social media. Images may also be shared with CLCA chapters and used to market future CLCA events.
By registering for the convention, you consent to these terms of use.
Anti-Trust Guidelines
Violations of federal anti-trust laws are considered a felony. Individual and corporate violations may be punished by fines and by jail sentences.
Trade associations such as CLCA, which by their very nature involve interaction among competitors and/or suppliers and customers, are subject to close scrutiny for anti-trust violations. Therefore, members, leadership and staff must be careful to keep their activities within the prescribed bounds, both in appearance and in actual fact.
The following checklist has been prepared to provide guidance for members, leadership and staff in their conduct at meetings or in connection with other activities. READ>