Schedule

Subject to change

General Membership Meeting

9-11 a.m., November 10, 2023
Hyatt Regency Monterey Hotel and Spa
1 Old Golf Course Road
Monterey, California 93940

All members are invited to attend the 2023 General Membership Meeting.

President Evan Moffitt will update attendees on the state of the association, and then open the floor to questions and input from members of the audience. Voting will follow.

Who May Attend?

All CLCA members are invited to attend the General Membership Meeting. One representative from each Regular and Associate member company may vote, as can each Life member.

If you would like to attend the General Membership Meeting but are unable to attend the convention, please contact Micheyl Barnett at CLCA HQ, (916) 830-2780.

Candidates

President: Tom Sweeney, CLT
President-Elect: Lindsay Ono
Director of Education: Kristin Gallego
Director of Legislation: Jay Martinez
Director of Membership: Sal Hernandez

Statements from candidates are posted here (PDF).

Bylaws

The Board of Directors recommends that section 3.12 of the association’s bylaws be amended as follows (proposed new text in bold italics):

Student Membership may be extended to any full-time undergraduate stu­dent attending a California accredited college or university who has an interest in the industry is majoring in a landscape-related program. A Student Mem­ber shall not have the right to vote or hold office. Students may serve on committees, but not serve as a committee chair for any committee other than the Student Club.

Request for Absentee Ballot

Members unable to attend may request an absentee ballot to vote by mail. The absentee ballot request form must be signed and returned to CLCA HQ by October 13, 2023.

Click to download the absentee ballot request form (PDF).

Special thanks to Friday’s coffee break sponsor

Learn!

This year’s convention educational offerings focus on practical information you can immediately put to use to benefit your business.

The Breakfast of Champions

7 – 8:30 a.m., Thursday, November 9

Start the day with practical advice from your colleagues. Learn what works, what doesn’t and what kind of does, but is not worth the hassle. Scheduled roundtable discussions include:

• Profiting from Water Management
• Mastering Social Media
• Effectively Managing Clients
• Controlling Costs

Plan for your Future: What’s Your Exit Strategy?
Featuring Jim Huston

9 – 11:30 a.m., Thursday, November 9

Planning on retiring some day? In our keynote presentation “Plan for Your Future: What’s Your Exit Strategy?,” learn how to set up your company for acquitistion or sale, whether two years from now or 40. Business strategist Jim Huston will outline steps you can — and should — take now to maximize your company’s true worth. Added bonus: Planning on growing by acquisition? Learn how to set the best price when using acquisition to grow your company.
In this presentation, we’ll take an in-depth exploration of your future, Jim will help you determine how to:

• Ascertain your company’s true worth
• Make your company more valuable
• Structure your company to be more attractive to buyers
• Honestly evaluate your business
• Set up your company for sale, whether from two years from now or 20
• Use acquisitions to grow your company

Jim Huston brings 35 years of successful green industry management consulting to CLCA’s 2023 Annual Convention. The author of several books and software programs focusing on the landscape, irrigation and tree service industries, Jim has assisted in the computerization of the estimating and/or accounting of hundreds of green industry companies. He holds an MBA in finance.

5 Mistakes Landscape Entrepreneurs Are Making in Their Marketing for 2023
Featuring Rob Murray and Vanessa McQuade, Intrigue Media

1 – 3 p.m., Thursday, November 9

Need help attracting clients? The experts at Intrigue Media return to CLCA’s Annual Convention to help you fix five marketing mistakes landscape entrepreneurs frequently make. In this interactive session, you will learn

• How to optimize your revenue model for new and current customers
• How to flip your messaging to stand out from the crowd and get the best clients you want to work with
• How to have crystal clear marketing reporting to track every dollar and every lead

Rob is the co-founder and CEO of Intrigue Media, a digital marketing company that has been empowering and growing businesses in the home improvement space for the last 14 years. Rob directs the organizational vision, works with clients to grow their businesses, and ensures that Intrigue has the right people and the right tools to get results.
As Intrigue’s VP of Sales and Marketing, Vanessa has had the opportunity over the last 10 years of helping businesses get noticed and found by their A-Clients. She and the team at Intrigue have found a niche in helping landscapers increase quality of leads (not just quantity), provide more consistent leads throughout the year and help showcase these great companies in order to attract the right A-Team members.

Afternoon workshop presented in partnership with

Special thanks to Thursday’s coffee break sponsor

Hotel & Travel

Hyatt Regency Monterey Hotel & Spa

1 Old Golf Course Road
Monterey, California 93940

The Hyatt Monterey Hotel & Spa is SOLD OUT on Nov. 8.
A few rooms are still available for November 9-11.

CLCA group room rate: $229 + $15 resort fee
Reservations: Call the hotel directly at (831) 372-1234
Use group code G-CLCA
Registration deadline: October 16

Nestled in the Monterey pines on 22 secluded acres and minutes from the scenic wonders of the Central Coast, the Hyatt Regency Monterey Hotel & Spa on Del Monte Golf Course inspires wonder and discovery. The resort features a full-service spa, two outdoor pools, delicious on-site restaurants and a state-of-art fitness complex. Find your California escape along the quintessential Monterey Peninsula, surrounded by rugged, natural beauty and offering endless adventures.

Getting There

The nearest airport is the Monterey Regional Airport. The Hyatt Regency Monterey Hotel & Spa offers a complimentary airport shuttle.

Amtrak offers a nine-hour train ride from Los Angeles to Monterey. MORE>

Driving

This being California, everything is within driving distance. The convention’s host hotel is a mere 315 miles to the iconic Hollywood Sign in Los Angeles.

Get out your phones for Click Connect!

Click Connect: You + Current and Future Friends = Selfie!

What’s more fun than a selfie? A selfie with friends at CLCA’s Annual Convention!

Your Challenge

Look on the back of your name badge for your group selfie partners. Your partners may be current friends, or people who will become friends once you introduce yourself!

Connect with your selfie partners and snap a group photo. Ham it up and show that you’re having a most excellent time at CLCA’s Annual Convention. Smile for the camera — go wild!

Email the group selfie to [email protected] by 10 a.m. on Friday, November 10. We’ll share the entries at the Recognition Luncheon (and may use a few in future promotions for CLCA events).

Special thanks to CLCA Insurance Solutions and STIHL for supporting Click Connect!

and

Fine Print

Questions

Please contact CLCA Events Manager Micheyl Barnett at (916) 830-2780.

Payment

Full payment must be received with your registration and is required for admittance to the convention.

Cancellations

Cancellations must be received by October 16, 2023 to qualify for a refund. A $50 fee will be deducted. All cancellations should be made in writing to:

Micheyl Barnett, Events Manager
California Landscape Contractors Association
1491 River Park Drive, Suite 100
Sacramento, CA 95815

Consent to be Photographed

In an effort to show how much fun green industry professionals have at CLCA events, we are planning on sharing images taken in public places at the 2023 Annual Convention on social media. Images may also be shared with CLCA chapters and used to market future CLCA events.

By registering for the convention, you consent to these terms of use.

Anti-Trust Guidelines

Violations of federal anti-trust laws are considered a felony. Individual and corporate violations may be punished by fines and by jail sentences.

Trade associations such as CLCA, which by their very nature involve interaction among competitors and/or suppliers and customers, are subject to close scrutiny for anti-trust violations. Therefore, members, leadership and staff must be careful to keep their activities within the prescribed bounds, both in appearance and in actual fact.

The following checklist has been prepared to provide guidance for members, leadership and staff in their conduct at meetings or in connection with other activities. READ>